Story Review

How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?

In a blogpost from Tuesday, Scott Karp of Publish2 said:

The publishing business has always been about packaging content. Newspapers. Magazines. Newsletters

Errr… No. At least not all. Actually, it’s just a tiny minority of them that have always been about packaging content. The rest have long crossed over to a business model that had nothing to do with content and was all about selling people to advertisers and advertisements to people.

That is why newspapers are finding it hard to charge for content: they haven’t done it for so long they’ve forgotten how it’s done.

There are some noteable examples of publishers who are selling content. For instance, you have to buy games TM if you want to read it: there is no free online version. It is hard to judge how successful they are, since publisher Imagine Publishing does not release financial results, but the firm has been snatching up assets (including the Linux User & Developer magazine and website and car-magazine publisher Total 911 and its website) while others have been desperate to sell bits of their business in order to survive.

This does not mean that any newspaper would flourish if they shut down their websites or make web content more expensive than the print product (like the Newport Daily News has done). Since games TM is in the business of selling content, it makes it its job to produce top-notch quality content that people will want to pay for. But this is not the case with the majority of newspapers.

Publishers want to charge for content and newspaper publishers specifically want to charge for news. However, they are new to this business and yet many of them still behave like they know it all. It’s time they got told otherwise.

If WolframAlpha sounds familiar but you’re not quite sure what it was, it is one of those new search engines touted to replace Google. Whether it will or not is the subject of another post entirely, for now let’s just focus on the main difference between the two algorithms (and please excuse the generalisations).

When you ask Google a question, it gives you the answers of potentially millions of people each of whom has some relevant information on the topic but not all of the relevant information. When you ask WolframAlpha a question, it gives you the potential answer of just one person who is immensely well informed and has the capacity to process all the relevant information. Google gives you the wisdom of the crowds and its answers represent the collective knowledge of a large group of people. WolframAlpha, which uses pre-categorised libraries of human knowledge, tells you how each individual person would be likely to answer your question, given the same information WolframAlpha has.

So now I’ve set up the stage for the main attraction. This is WolframAlpha’s definition of journalism:

I take this to be the likely answer to the question of what journalism is if you asked people who do not regularly think about it. In my experience, that is also often the answer from people who do regularly think about what journalism is. Even if they do not say it directly and even if they would not admit it when confronted, most people equate journalism with newspapers. Not TV, not radio, not news agencies.

So far, so not out of the ordinary. Using a narrow term for a much broader concept is something we do all the time. My problem in this case is that it spills over. For a year now I have been listening about a supposed crisis in journalism. There is no crisis in journalism. Journalism is doing very well from what I’m seeing. The business of making and selling newspapers is in crisis for reasons that have nothing to do with journalism. I’m not saying people should not be concerned about that crisis too, but the longer we continue to equate journalism with newspapers, the longer it will continue to be a hurdle for all other sorts of journalistic endeavour. Universities should focus on teaching journalism separately from teaching newspaper-making. Companies should focus on making journalism rather than making newspapers. It will be better for both journalists and newspapers.

I got an email from a reader today telling me she knew we had certain coverage but was unable to find a specific article. I looked it up and it turned out we hadn’t covered that story. So I gave it to a reporter and he wrote it up. I then wrote back to the reader and told her the article was now available. This was her response:

thank you very much! What a great service from you.

I tend to rant a lot, so I thought I shouldn’t miss this opportunity to brag a little. But also, that whole episode made me once again think about how much closer journalism is to servicing customers (readers) than to creating a product (content). And although writing stories on demand, as it were, may not be the best/the only/the most viable possible future for journalism, I am growing ever more convinced that custom(isable) niche solutions will be an important part of it.

The New York Times on Monday won five of the Pulitzer Prizes for journalism, and none of the other 9 went to an online-only news organisation.

On the one hand this seems to indicate that journalism, as practiced by traditional (monolith) media, is indeed in a very good shape and it is just the business side of things that is giving media companies trouble. On the other, it may mean that the Pulitzer Prizes have become irrelevant and fail to recognise great journalism of the new type.

The NYT has featured rather prominently in my reviews of great innovative storytelling and that has already prompted me to note that this firm’s financial problems are unlikely the result of poor or outdated journalism. But that is not by itself reason enough to confirm the Pulitzer Prizes as journalism’s topmost honour.

So the question is open: should we still seek to reinvent journalism, or has it already been reinvented and just needs the financing side tweaked a bit?

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Image by onesevenone.